We increase your revenues by getting Google to send your prospects that are looking for businesses like yours.
We make sure you show up whenever a potential customer does a relevant search. The more they see you, the more likely they will become a customer.
Companies that show up high in Google are more likely to get mentioned in social media and other watering holes on the web.
We provide monthly reports that detail the impact that our service has on your bottom line.
No need to worry about long term contract because we don't use them. Despite that, we are in it for the long haul and are dedicated to your success.
You may have strong competitors but we always find things that they don't do well. We can show you how to take advantage of their weaknesses.
We have ranked #1 for 100's of keywords THAT MATTER! Phrases with monthly searches in the tens of thousands, that earn millions in revenue while beating global Fortune 500 companies in the process. Find out what we can do for your business!
Working with Fred was about the best investment I could have made. Not only does he look after my SEO, he is also ready to help and give advice on any matter related to my Internet business. I also appreciate his patience and understanding that not everybody is equally Internet savvy. Fred is a true professional and working with him has been an ultimate pleasure.
Back in the old days of the Internet, you simply built a website and traffic started flowing in. Those days are long gone. In fact, the Internet is getting more and more crowded. If you want your Lubbock business to succeed, then you need to draw in quite a lot of traffic. While there are lots of methods to acquire online traffic, search engine optimization (SEO) is still one of the best and most cost-effective ways to do so. In this article, we are going to list a few but critical points as to why SEO should be an integral part of your business plan.
According to statistics, the majority of online users will only click the top 3 spots of a search engine results page. This means that if your competitor is sitting on the top 3 spots, then you are leaving massive amounts of sales on the table. If you can get your site to land on the top 3 spots of a critical keyword, then you can expect to see high returns on your investment. Always remember, SEO is not a luxury for your business, but an investment for future growth and success.
For many online entrepreneurs, the idea of spending money on SEO is questionable. Some may know about its importance but are still hesitant to spend money on an Lubbock SEO company as they think it's expensive. This is simply a big mistake.
Keep in mind that "expensive" is a relative world. For example, say we agreed that you'd give me money today and at the end of the month, I would give you 4 dollars for every dollar you gave me. Do you still think the money you gave me is too much? That's how SEO works as an investment.
Imagine starting an offline business. As a part of the marketing plan, you start ordering brochures for your business. Let's pretend that you are an inexperienced entrepreneur who decided to order the brochures to be made on a whim. This also means that you didn't check for grammar and typos, and put no thought into the theme and design. As you might imagine, once the brochures arrive, you probably wouldn’t want to give them away. Instead, you’d probably lock them in a cabinet somewhere.
It doesn't take a genius to realize that this is the wrong way of doing things. As it turns out, this is what is happening with a more powerful marketing tool than a brochure: we’re talking about your website.
If you have a website and you are not doing SEO, you are simply ordering the brochures and locking them away. Remember, a website is just a starting point. It's SEO that will drive traffic to your website, which then converts to sales.
These days, there are two major ways of getting meaningful traffic. You can pay for it, like cost per click ads or cost per thousand impression ads. Or, you can get it by ranking in the search engines.
The difference with SEO is once your website lands on a good position, it will start getting traffic, and you don't pay for each click or thousand impressions. Yes, you might spend money on ranking the site, but once it's already there, you will start getting "free traffic". This is why SEO is very important for any Lubbock entrepreneur as it’s very cost effective in the long run.
Your website is most likely the first point of contact between you and your customer. It's a powerful lead generating tool. Not only does it attract prospects, but it also qualifies them. However, all these benefits start at the point in which your potential customer lands on your website.
If a customer can't find your website, then they will never know what kind of solution you are offering. SEO is not about ranking websites and analyzing data. At its core, it's all about making it easier for your potential customers to find you.
These days, search engines are getting better and better at providing results. Consequently, most people would associate being top of the search engines as "the best" on the web. After all, why would the search engines put it on top if it's not a reputable resource?
This means that being on top of the search engines allows you to tap into this psychological loophole. Always remember an old marketing lesson: When given a choice, people will always buy from someone they can trust.
Here's an exercise you can try. Do you know who the first man on the moon is? We assume that you already know the answer. How about, the second man on the moon? If you are like most people, then you'll have no idea. You can repeat this with other subjects, and you will most likely get the same results.
This is simply how the brain works. We place great importance on the first, and we tend to ignore the seconds and the thirds. In the search engines, this phenomenon is also present.
In fact, according to statistics, the #1 spot of the search engines gets about 36% of the total clicks. The 2nd only gets 12%, and the third spot gets around 9.5%.
This means that not only can SEO get you massive amounts of traffic, but it can help your business stick to people's minds in the same way that everyone knows Neil Armstrong is the first man on the moon.
While it is true that paid advertising can get you quick traffic, it can get very costly. This is because as the amount of traffic you get increases, so does the cost. Furthermore, once you stop paying for the ads, your traffic also stops and so do the sales. With SEO, once your site lands on the top spot in the search engine results page, it will most likely stick there even if you stop spending money on SEO. This usually happens on keywords that have weak competition.
We have already brushed this idea before, but this point is very important and is worth repeating. In business, there's what we call variable and fixed costs. Your website hosting and the domain name is an example of a fixed cost as the cost does not go up in relation to your sales or some other factors. On the other hand, variable cost is like paid advertising. If you want more traffic and sales, then you will have to spend more and more.
SEO is a fixed cost. That means the cost relatively stays the same even if you're increasing your sales many times over. This is why SEO is very cost effective.
So that's it. Always remember that traffic is the lifeblood of any online business. With good and successful SEO, you can ensure the future health of your business.