The Rules of Link Building – Whiteboard Friday

The ability to participate in link building with other sites who promote similar products, services, or are just willing to endorse your product is great for running a profitable business. You want to make sure that you are going through any links that may be broken in order to reclaim them so that your visitors […]

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Keyword stuffing is terrible for your SEO. Here’s what to do instead

Many companies try to incorporate indexed keywords into their content at a rate that is somewhat overkill. It has been recommended that websites only use about 2% of keyword optimization in order to receive optimal feedback from targeted audiences. Google and consumers both value informative and quality content, and keyword stuffing quickly diminishes both of […]

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Google Warns Using Meta Refresh May Lead to Wrong Content Getting Indexed by @MattGSouthern

Meta refresh can be a great tool when it comes to being directed to a webpage in a fast and efficient manner, but pages that are currently being indexed have shown to be experiencing some small bugs. Webmasters are warning that a new glitch in Google’s interface has caused the wrong pages to be indexed […]

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3 Purpose-Marketing Lessons From Innovative Brands

In 2011, Patagonia?s shocked the retail industry when, on Black Friday, they bought an New York Times ad in which they urged consumers to consider buying fewer items on the biggest shopping day of the year, Black Friday. Its actions resulted in the company being named to first place on Fast Company’s social-good sector. A […]

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LinkedIn

LinkedIn for Content Marketing: What You Need to Know

500 million plus people are LinkedIn members. Any one of those people can be a content marketer. This means they have the ability to produce blogs and promote their work through the influential website. Top executives from major companies, like Virgin and Microsoft, take advantage of this option. One can publish content in two different […]

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Email Marketing

6 Great Email Lessons From the GDPR Deluge of 2018

The new European GDPR forced countless companies to reach out to their email lists en made and ask them to opt in or out of further emails. Some made the mistake of including dead-end Calls To Action, or pelting people with too many emails in quick succession. When doing GDPR-required emails, it is important to […]

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Six mistakes emerging brands make that affect their SEO

The Internet makes it easy to start a business but difficult to market one. You can create content and share it on social media but that doesn’t automatically equal success. Poor keyword planning and ignoring local searches can hinder your business’s chance of being noticed. Failing to align search engine optimization can also hurt your […]

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internet marketing confusion

Internet Marketing For Mortgage Brokers

internet marketing for mortgage Brokers & Loan Officers Table Of Contents Advertising / PPC SEO Social Media Email Marketing Blogging / Content Marketing One of the most significant problems that mortgage brokers and loan officers face is the ability to build a pipeline of leads that allow them to close loans every month consistently.There are […]

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online reviews

How Real Reviews Help Your Local Business Rank

It is no mystery that having good reviews can positively affect your search engine rankings and your ability to get potential customers calling you. There are many different platforms that people can leave reviews depending on the market you serve, so it’s important to keep track of those conversations. With Google, reviews left on your […]

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