The ability to participate in link building with other sites who promote similar products, services, or are just willing to endorse your product is great for running a profitable business. You want to make sure that you are going through any links that may be broken in order to reclaim them so that your visitors are not indexed onto an irrelevant or broken page. Also try to become familiar with who is mentioning your brand so that you can link build with them as well.
“”Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today’s episode of Whiteboard Friday.””
Read more: https://moz.com/blog/rules-of-link-building