The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

Buy local is a big deal these days. More and more advertising is being used to push buyers to consider the small businesses in their neighborhood. Ultimately this is good for the economy of town’s. It promotes employment and an equitable and safe way of life. The movement works, because different small retailers in a community work together to make it work. Then local politicians and others see the value and buying local becomes ingrained. This local success story can be mirrored online. Just as the baker and the butcher and the candle-stick-maker can get together to convince the townies that buying local is fresh, easy, good for the environment and good for the local economy, so can linking up with local entities help online entities. As an online business you are in a position to help them keep the money in town as town money. They can help you grow your own sales figures. It’s really a win/win. Buyers will buy locally, if they know a store is there, but how do they do that? Buyers also go online to find things. By creating an online presence for local businesses, those businesses boom and your independent retail client is a profitable one.

Key Takeaways:

  • One independent retailer can’t make much happen, but banded with other independents, the group can open the eyes of the town to the need to buy local.
  • Buying local keeps local monies local, besides ensuring more prosperity and employment opportunities for all.
  • By helping a local business develop an online presence, you can improve your own bottom line while aiding a town’s economy.

“At the very least, I hope reading this article will inspire you to have a conversation with your local business clients about what this growing phenomenon could do for them and for their communities.”

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