Memo to the Modern Marketer: It’s Beginning to Look a Lot Like an Online Christmas

Today’s businesses aren’t waiting for the traditional holiday season to get their sales groove on. Their making their own sales splurge happen. Case in point, Amazon’s “Prime Day.” Of course smaller independents don’t have a budget like a behemoth business, like an Amazon. But, Christmas in July can happen for them too, if they do their homework and watch the trends. For example, it pays to recognize that more Americans are using their smartphones and tablets to purchase items. Research chose that a near thirty-six million in revenue was achieved last year from these sources. Get optimized for mobile searches. Why is this key? Shoppers are googling their shopping lists and doing their due diligence long before they get to the brick and mortar store. Make sure your website is clean and easy to access and that it provides relevant links to important pages on your site. You need to make pics a priority, as they are a big ranking factor. Use Google My Business. Get going and you too can have your holiday sales splash early.

Key Takeaways:

  • It is estimated that $35.9 billion dollars spent in the retail market was done so on mobile or tablet devices.
  • Be sure to utilize Google Shopping as many individuals go here first in order to find relevant products.
  • Make sure that you are descriptive and to the point in order to receive higher conversion rates.

“While Amazon may suck all the oxygen out of the room for its summer event, it?s not too late to give the company a run for its money later this year.”

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