LinkedIn for Content Marketing: What You Need to Know


500 million plus people are LinkedIn members. Any one of those people can be a content marketer. This means they have the ability to produce blogs and promote their work through the influential website. Top executives from major companies, like Virgin and Microsoft, take advantage of this option. One can publish content in two different ways. Linked in Publisher is the first choice but it has ever decreasing engagement numbers. Publishing videos is the other option and has been highly effective.

Key Takeaways:

  • There are over 500 million people registered on LinkedIn, and they can all become content marketers for the website.
  • LinkedIn Publisher is one way to provided content marketing and works best for shorter content.
  • Meanwhile, videos are a dynamic way to provide content while receiving more customer interaction.

“”About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.””

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