How to Optimize Your Website for Audio Search

As of 2016, voice searches comprises about 20 percent of searches, and that share may grow to half of search activity by 2020, so if you don?t optimize your content for voice search as well as conventional searches, your enterprise will be left behind. Voice searches involve more words and a more conversational tone than text searches. Optimizing your speed and adopting https/SSL security are both crucial for voice searches, as is developing short-form, readily intelligible content, but don?t ignore long form content either.

Key Takeaways:

  • Businesses that are only optimized for word search views are destined to miss leads and fall behind.
  • It’s important to realize that voice-activated searches are longer, more conversational in tone, besides tending to be put in the form of a question.
  • Users favoring a voice-activated approach are apt to be mobile users, looking for speed and eschewing pages that load slowly.

“About 20% of Google searches are voice searches, its CEO shared in 2016. By 2020, ComScore predicts that 50% of all searches will be done by voice. (And Gartner predicts that 30% of web-browsing sessions will be done without a screen by 2020.)”

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