In a multi platform world, you need a multi platform optimization strategy to reach an audience that isn?t firmly tied to any single device or platform. This means striking a balance between desktop, mobile and voice. Don?t make the mistake of only focusing on the platform that provides you with the most visitors now, because this can result in neglecting your weaknesses and create a self-fulfilling prophecy in which you only focus on what you?re already good at. Also, you shouldn?t assume that the three types of platforms mean three separate audiences. Instead, view outreach as a journey, and guide customers through it across whatever platforms they use.
“As with most things, the most important factor is to consider your audience.”
Read more: https://moz.com/blog/desktop-mobile-voice