Desktop, Mobile, or Voice? (D) All of the Above – Whiteboard Friday

In a multi platform world, you need a multi platform optimization strategy to reach an audience that isn?t firmly tied to any single device or platform. This means striking a balance between desktop, mobile and voice. Don?t make the mistake of only focusing on the platform that provides you with the most visitors now, because this can result in neglecting your weaknesses and create a self-fulfilling prophecy in which you only focus on what you?re already good at. Also, you shouldn?t assume that the three types of platforms mean three separate audiences. Instead, view outreach as a journey, and guide customers through it across whatever platforms they use.

Key Takeaways:

  • Where to optimize gets more complicated every day, as businesses attempt to puzzle out whether to go with desktop, mobile or voice.
  • To target the best technology for your business, analyze where your traffic is hailing from.
  • But, it’s also important to remember that there is a lot of crossover traffic, those that are, for example, watching TV, while playing on their phone.

“As with most things, the most important factor is to consider your audience.”

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