Content Optimization: Boost Traffic by Improving What You Already Have by @Stevenvvessum

Creating content, valuable content that users trust and use, is hard. So, if you can use it again you should. With a tweak applied here and there, you can optimize the content you have that has already proven its worth to your site and give it fresh wings. Gather your keyword research, catalog the content you have and get ready for some clean up. Time to examine your pages. You are likely to find that some are optimized for too many keywords and others for too few. Neither is good. Once you’ve cleaned up the keywords as they exist, you will want to ensure any new ones get embedded where they do the most good. Think title, meta-description, text body, image tags etc. A good tip is to use both the singular and plural keyword forms. Keep your content updated and relevant. Remember users often query in question format. So, ensure that Google can answer using snippets from your site. With some clean-up your content can get out there and do its job all over again.

Key Takeaways:

  • You can often get a lot of additional utility out of content you?ve produced already if you catalog, score and improve it.
  • Use Screaming Frog or Contentking to make a spreadsheet of all your content, and then for each item figure out who it is aimed at, what it is trying to do, and what keywords it relates to.
  • Improve your content by adding or changing keywords and improving how it looks when shared on social media.

“You put a lot of blood, sweat, and tears into your content, and it would be a shame not to reap its benefits.”

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