Category Archives for News

The SEO challenges of an ecommerce website

Running a profitable ecommerce website comes with several essential standards to meet in order to acquire and maintain the attention of your targeted audience. You need to make sure that you are producing quality content that does not contain so much fluff that it diverts the visitor’s attention from your key points. Also regularly check […]

Continue reading

Your Editorial Calendar is Not Your Content Marketing Strategy

An editorial calendar covers the many wonderful pieces of content that you hope to create for your site. However, although you may legitimately expect your pieces to generate leads, as well as hope that site user’s use of them will Sid you in targeting your niche customer, it can not be emphasized enough that an […]

Continue reading

The Rules of Link Building – Whiteboard Friday

The ability to participate in link building with other sites who promote similar products, services, or are just willing to endorse your product is great for running a profitable business. You want to make sure that you are going through any links that may be broken in order to reclaim them so that your visitors […]

Continue reading

Keyword stuffing is terrible for your SEO. Here’s what to do instead

Many companies try to incorporate indexed keywords into their content at a rate that is somewhat overkill. It has been recommended that websites only use about 2% of keyword optimization in order to receive optimal feedback from targeted audiences. Google and consumers both value informative and quality content, and keyword stuffing quickly diminishes both of […]

Continue reading

Google Warns Using Meta Refresh May Lead to Wrong Content Getting Indexed by @MattGSouthern

Meta refresh can be a great tool when it comes to being directed to a webpage in a fast and efficient manner, but pages that are currently being indexed have shown to be experiencing some small bugs. Webmasters are warning that a new glitch in Google’s interface has caused the wrong pages to be indexed […]

Continue reading

3 Purpose-Marketing Lessons From Innovative Brands

In 2011, Patagonia?s shocked the retail industry when, on Black Friday, they bought an New York Times ad in which they urged consumers to consider buying fewer items on the biggest shopping day of the year, Black Friday. Its actions resulted in the company being named to first place on Fast Company’s social-good sector. A […]

Continue reading