Category Archives for News

Memo to the Modern Marketer: It’s Beginning to Look a Lot Like an Online Christmas

Today’s businesses aren’t waiting for the traditional holiday season to get their sales groove on. Their making their own sales splurge happen. Case in point, Amazon’s “Prime Day.” Of course smaller independents don’t have a budget like a behemoth business, like an Amazon. But, Christmas in July can happen for them too, if they do […]

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How Often Should You Email Your Newsletter List?

As a blogger with a dedicated audience, it is good etiquette and a savvy business practice to touch base with your subscribers on a regular basis. You will want to give them the heads up about new blogs, or offers in a timely fashion. You will want to make this contact by email, hence the […]

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How to Optimize Your Website for Audio Search

As of 2016, voice searches comprises about 20 percent of searches, and that share may grow to half of search activity by 2020, so if you don?t optimize your content for voice search as well as conventional searches, your enterprise will be left behind. Voice searches involve more words and a more conversational tone than […]

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Apple Maps takes a step in the right direction

Google maps is king and Apple maps is, well, not precisely court-jester, but neither has Apple been nipping at Google’s legs either. Till now the race was not on. In fact upon launch Apple’s version instigated an apology from CEO Tim Cook. However, in late June the company put out the word that their newest […]

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Content Optimization: Boost Traffic by Improving What You Already Have by @Stevenvvessum

Creating content, valuable content that users trust and use, is hard. So, if you can use it again you should. With a tweak applied here and there, you can optimize the content you have that has already proven its worth to your site and give it fresh wings. Gather your keyword research, catalog the content […]

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5 Ways to Use Virtual Reality in Your Marketing Strategy in 2018

Virtual reality (VR) is becoming a highly effective way for companies to reach a deeper level of connection and trust with their clientele. The technology associated with both virtual and augmented reality have shown to raise the authenticity of the connection in business and personal relationships. VR technology also does not allow ad blocking technology, […]

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Desktop, Mobile, or Voice? (D) All of the Above – Whiteboard Friday

In a multi platform world, you need a multi platform optimization strategy to reach an audience that isn?t firmly tied to any single device or platform. This means striking a balance between desktop, mobile and voice. Don?t make the mistake of only focusing on the platform that provides you with the most visitors now, because […]

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Video SEO for Universal Search: How to Get Found in All the Right Places by @gregjarboe

Search engines aren’t what they used to be. Thanks to Google’s Universal Search, users can get data from maps, news and video at the punch of a keyword. Unfortunately, while the technology is there for businesses to get found across the web, in pics, videos, etc, a lot of these businesses are missing out. Many […]

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The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

Buy local is a big deal these days. More and more advertising is being used to push buyers to consider the small businesses in their neighborhood. Ultimately this is good for the economy of town’s. It promotes employment and an equitable and safe way of life. The movement works, because different small retailers in a […]

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5 Ways to Move Your SEO Programs to Target the Top of the Buying Funnel by @tonynwright

Drip marketing is often illustrated by allowing consumers to envision a funnel-like creation that represents various companies on the market. Unfortunately, more and more jobs are becoming automated with artificial intelligence, and this has a dramatic impact on the corporate funnel modules. When a substantial amount of automation is introduced into a company’s practices, this […]

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