The new European GDPR forced countless companies to reach out to their email lists en made and ask them to opt in or out of further emails. Some made the mistake of including dead-end Calls To Action, or pelting people with too many emails in quick succession. When doing GDPR-required emails, it is important to use a clear, straightforward subject line that highlights to recipients why the email is important, and to use a consistent sending address. Once someone responds to an email, it?s important to respond quickly as well.
“”These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender.””