6 Great Email Lessons From the GDPR Deluge of 2018

Email Marketing

The new European GDPR forced countless companies to reach out to their email lists en made and ask them to opt in or out of further emails. Some made the mistake of including dead-end Calls To Action, or pelting people with too many emails in quick succession. When doing GDPR-required emails, it is important to use a clear, straightforward subject line that highlights to recipients why the email is important, and to use a consistent sending address. Once someone responds to an email, it?s important to respond quickly as well.

Key Takeaways:

  • Some companies used the new GDPR law as a means to reevaluate their business and become compliant while some used it as an excuse to send emails to people.
  • The author received an email which call-to-action (CTA) was deceptive when implemented. It led to a dead end.
  • When sending a GDPR email that requires an action on the part of the receiver, companies should explain the action required in the subject line.

“”These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender.””

Read more: https://contentmarketinginstitute.com/2018/06/email-lessons-gdpr/

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