5 Ways to Use Virtual Reality in Your Marketing Strategy in 2018

Virtual reality (VR) is becoming a highly effective way for companies to reach a deeper level of connection and trust with their clientele. The technology associated with both virtual and augmented reality have shown to raise the authenticity of the connection in business and personal relationships. VR technology also does not allow ad blocking technology, which allows you to expose your consumers to relevant ads without giving them the opportunity to block them out and avoid them.

Key Takeaways:

  • Virtual reality and augmented reality are two ways to engage with your consumers in a more authentic way.
  • VR helps promote advertising due to the presence of ad blockers not being involved in the experience.
  • Social platforms such as Facebook are adapting to VR technology with features such as Oculus Go.

“VR?along with AR?is gaining popularity, with the economic impact of them both predicted to reach $29.5 billion by 2020.”

Read more: https://blog.hootsuite.com/vr-marketing/

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