Drip marketing is often illustrated by allowing consumers to envision a funnel-like creation that represents various companies on the market. Unfortunately, more and more jobs are becoming automated with artificial intelligence, and this has a dramatic impact on the corporate funnel modules. When a substantial amount of automation is introduced into a company’s practices, this tends to prevent a company from moving up to the top in a more stable manner due to the lack of authenticity.
“”We?ll give lip service to branding and content marketing targeted at consumers higher in the funnel ? those just starting the buyer?s journey.””