3 Purpose-Marketing Lessons From Innovative Brands

In 2011, Patagonia?s shocked the retail industry when, on Black Friday, they bought an New York Times ad in which they urged consumers to consider buying fewer items on the biggest shopping day of the year, Black Friday. Its actions resulted in the company being named to first place on Fast Company’s social-good sector. A key ingredient of a company doing good is when they speak up for what their beliefs. Purpose-driven companies also ask consumers to join them on their mission.

Key Takeaways:

  • Patagonia comes to the forefront of many people’s minds when they consider purpose-driven brands.
  • Purpose-driven marketing pertains to a company’s actions outside of making money.
  • Customer participation, visible values, and acknowledging the difference being made are all features of purpose-driven brands.

“”Not only are companies increasingly willing to speak up for causes they support, but consumers practically demand that they do.””

Read more: https://contentmarketinginstitute.com/2018/07/purpose-marketing-brands/

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